While the spirit of Chéris Chic was born in the sun-drenched Riviera, the exacting standards of our craftsmanship are upheld in our London atelier. Here, we approach embroidery not merely as embellishment, but as a discipline - a seamless extension of our philosophy to merge scientific rigor with artistic beauty.

To ensure our work meets the definition of true luxury, we refused to learn from anyone but the guardians of history. We honed our techniques under the direct tutelage of Hand & Lock, London’s premier embroidery house since 1767.

As holders of Royal Warrants and artisans to the British Monarchy, they represent the gold standard of English needlework. By studying with these masters, we have adopted a lineage of discipline and detail that is rare in the modern world. We bring this heritage of royal precision to your baby’s wardrobe, ensuring every stitch is as enduring as it is exquisite.